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Farmers - problems continued to grow - already in over production crisis - depression lowered prices they could get for their goods even more
Loss of confidence - no one spent money so demands for goods fell - led to industries decline
Unemployment grew - reached 14 million by 1933
Suicide businessmen ruined - myth of people jumping from tower blocks
Hoboes - traveled around America looking for work
Begging - many sold possessions on street corners, slept on park benches or cardboard shacks - Hoovervilles
Arkies and Okies - poor farmers went west for work e.g.. Fruit picking in California
Soup Kitchens / Bread queues
Individualism (rugged) everyone should look after his or herself - no dole, no state welfare - people in dire poverty led to many losing their homes.
Number of Banks fell - Runs on Banks - most banks were small/ local
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